Overview
Seattle Sasquatch is a concept identity for a fictional NBA expansion team inspired by Pacific Northwest folklore and Seattle's connection to basketball. Built around a rugged footprint-inspired "S" mark, the identity combines deep emerald, cream, copper, and charcoal with topographic patterns, forest imagery, and bold typography. From the logo system and uniforms to the court design and social graphics, each element brings the team's character to life, creating a cohesive brand built for the court and the city it represents.
Seattle Sasquatch
Sports Design
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Branding
2026





















